Firstly, we launched a series of TVC...
And spread out the message by a bunch of funny comic content...
Then we held a photo contest to find out the boldest Fami user. The contest earned a quite impressive organic participation and inspired a lot of Vietnamese to be bold.
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[TVC series] Fami Calcium - Strong bones make strong people
A funny and quirky campaign we created for Fami Calcium won Vietnamese bold youngsters’ hearts.
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Client: Fami
Agency: Dinosaur
CD: Trong Nguyen, Sumesh Peringeth
ACD: Dat Nguyen
Senior copywriter: Ngan Vo
Creative: Hoan Tran, Tran Tran, Nguyen Nguyen, Trang Pham
Agency producer: Adrian Anh Nguyen
Client service: Brandy Vu, Chau Nguyen, Tri Tran, Hien Tran
Production house: Viewfinder Media
Director: Hideya
